Turn the lamp low.
A small, carefully chosen shop for the hours that belong to you. Everything leaves here in plain paper with nothing printed on it, and your statement reads SM RETAIL — never our name.
- Plain paper parcel
- Unmarked billing
- Free over ₹1,499
- Body-safe only
Plain paper, no branding
Kraft outer, opaque inner bag, no logo, no product name, no window. It looks like a book someone ordered.
Billed as SM RETAIL
Card, UPI or netbanking — the line on your statement is SM RETAIL, and the shipping label carries the same.
Body-safe or we don't stock it
Medical-grade silicone, ABS and borosilicate only. No phthalates, no jelly, no mystery blends.
Out the door in 24 hours
Order by 6pm on a working day and it ships the same evening. Metros in 1–2 days, everywhere else in 3–7.
Start with the evening,
not the category.
Nobody wakes up wanting a product type. Pick the night you're planning and we'll narrow the shop down to what actually suits it.
The shop
Twenty-six pieces, each one tried before it goes on the shelf. Prices include GST. Every listing tells you what it's made of and how loud it is.
Three points where
most shops slip up.
Discretion isn't a badge on a homepage, it's three specific decisions. Here's exactly what we do at each one.
The payment line
Our payment gateway is registered as SM RETAIL. That's the descriptor on your card statement, your UPI history and your bank SMS. Nothing about the category appears anywhere.
The parcel
Product goes in an opaque inner bag, then a plain kraft box, then brown paper. No logo, no product name, no invoice on the outside. The weight and shape give away nothing.
The label and the courier
Sender reads SM Retail, Andheri East. Contents are declared as household goods. Couriers are told not to announce anything, and cash-on-delivery riders never see a product name.
Check your pincode
Six digits, and we'll tell you when it lands and whether cash on delivery works there.
What people
actually write in.
Reviews are only shown from verified orders. We don't edit them and we don't delete the awkward ones.
"I live with my parents. The parcel came in and my mother handed it to me without a second look. That's the whole review, honestly."
"Asked three questions on WhatsApp at 11pm about material safety. Got real answers, not a sales pitch. Ordered because of that."
"Quieter than my electric toothbrush, which was the only thing I cared about in a flat with thin walls. Charging cable is short though."
The Surma Circle
One flat fee a year. Mostly it removes the small frictions — delivery charges, waiting for restocks, wondering whether something will suit you.
- Free discreet delivery on everything, no minimum, every order.
- 10% off the whole shop, applied at checkout, stacks with nothing else because it doesn't need to.
- First look at new pieces two weeks before they go on the shelf.
- 12-month replacement on motors and batteries, no receipt hunting.
- A note each season — what we tried, what we rejected, and why.
Cancel any time from your orders. Most members cover the fee back in two orders of delivery charges alone.
One email a month.
No countdown timers.
What arrived, what we sent back to the supplier, and one plainly written piece on making things better. Unsubscribe link at the top, not buried at the bottom.